blsco
LOGO | BRAND GUIDE | WEBSITE | EMAIL | COLLATERALS
When Mabble Media teamed up with Biggest Little Skincare Co., the opportunity to build a brand from the ground up presented itself. Biggest Little Skincare Co. is a family-owned, women-owned Nevada business dedicated to simplifying skincare routines through inclusive, simple, and natural ingredients. While they had a clear vision and quality products, they needed a comprehensive brand identity and digital presence that could effectively communicate their values to customers.
Approach
We focused on creating a cohesive brand ecosystem that would authentically represent their commitment to natural skincare and inclusivity.
The project encompassed logo design, full e-commerce website development on Shopify, and a comprehensive Brand Guide that established design elements, messaging framework, color palette, typography, and brand assets. This approach ensured consistency across all touchpoints while maintaining the flexibility needed for future growth.
My brand development process included directing and participating in product photography that captured the essence of their natural ingredients and inclusive approach. The result was a complete brand identity that not only simplified the customer experience but also demonstrated the effectiveness of natural skincare solutions and the strength of inclusive business practices.
ROLE: Logo Designer, Brand Guide Designer, Web Designer, Web Developer, Project Manager, Graphic Designer for Collaterals.
Logo Design
I created a minimalist mark that reflects their straightforward approach while maintaining the warmth needed to connect with their audience, a visual representation of beauty in simplicity.
Brand Guide
Drawing from BLSCO’s natural ingredient philosophy, I developed a brand system rooted in earth tones that evoke inherent, natural beauty. The comprehensive guide paired these organic colors with crisp typography and simple design assets, creating a cohesive identity.
Photography
The photography strategy centered on the Biggest Little Beauty Balm as the hero product and we captured the authentic moments that define the BLSCO’s experience, real people using real products in their daily routines.
Web Design
Built on Shopify, the e-commerce site was designed to tell BLSCO’s story while connecting authentically with their audience. The development focused on demonstrating product effectiveness through intuitive navigation and streamlined ordering processes, ensuring the digital experience matched their "skincare for every body" philosophy.
