western lights

Commissioned by the City of Reno, Western Lights was the city’s first illuminated art festival, drawing over 61,000 people to experience light-based installations across downtown. I was part of the design team from the very beginning, contributing to the full creative process, from the visual exploration to branding and implementation.

I helped design the logo, color palette, and typography system, and worked on extending the brand into merchandise, social media graphics, and email design. I also designed the website, ensuring the visuals felt as vibrant and welcoming as the event itself. To learn more about my process and the brand design, please visit Mabble Media.