lumi adaptogens
LOGO | BRAND GUIDE | PACKAGING | COLLATERALS
agency work
The founder of Lumi had a powerful vision: a line of adaptogenic mushroom blends that could resonate with both American and Mexican audiences. From visual identity to packaging and social content, I was part of the brand’s creation from the very beginning.
As a designer at Mabble Media, I had the opportunity to work on Lumi, an exciting adaptogen brand aimed at offering natural wellness in a fun and approachable way. The client came to us looking for a fresh, vibrant identity that could connect with both American and Mexican audiences, emphasizing authenticity, playfulness, and a natural vibe.
We developed a vibrant, analog-inspired identity that celebrates the magic of mushrooms without losing clarity or trust. The visual language is playful but intentional, reflecting the product’s roots in traditional wellness with a contemporary twist.
